📱 Social Media Management Course – Full Course Description

🔹 Course Title:

Social Media Management Masterclass: Strategy, Content & Growth

🔹 Course Type:

Certificate / Diploma / Professional Development Program

🔹 Course Duration:

4 to 8 Weeks (Customizable – Beginner to Intermediate)

🔹 Mode of Delivery:

  • Online / In-Person / Hybrid
  • Includes live projects, strategy building, and platform-specific training

🎯 Course Objective:

This course is designed to train individuals to strategically manage social media accounts for businesses, brands, or personal use. It covers everything from content planning and creation to community engagement, advertising, analytics, and brand voice.

By the end of the course, learners will be equipped to run and grow social media profiles professionally, either as a freelancer, in-house marketer, or business owner.

🧑‍🎓 Target Audience:

  • Social media beginners and enthusiasts
  • Business owners and entrepreneurs
  • Marketing and communication professionals
  • Content creators and influencers
  • Freelancers looking to offer social media services

📚 Course Modules / Curriculum:

Module 1: Introduction to Social Media Management

  • What is social media management?
  • Key responsibilities of a social media manager
  • Platforms overview: Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, Pinterest
  • Importance of audience, trends, and brand voice

Module 2: Creating a Social Media Strategy

  • Setting goals: Awareness, engagement, conversions
  • Identifying target audience and buyer personas
  • Competitor analysis
  • Selecting the right platforms
  • Creating a social media calendar

Module 3: Content Creation & Curation

  • Types of content: images, videos, reels, stories, carousels, text posts
  • Visual design with Canva / Adobe Express
  • Copywriting for captions, hooks, and CTAs
  • Content pillars and storytelling
  • Sourcing and curating user-generated content

Module 4: Social Media Tools & Scheduling

  • Introduction to tools:
    • Canva – design
    • Meta Business Suite / Creator Studio
    • Buffer / Hootsuite / Later – scheduling
    • CapCut / InShot – video editing
  • Managing multiple accounts efficiently

Module 5: Engagement & Community Management

  • Best practices for responding to comments and messages
  • Building a loyal online community
  • Managing negative feedback and reputation
  • Encouraging user engagement with polls, questions, and contests

Module 6: Social Media Advertising Basics

  • Overview of paid ads vs. organic growth
  • Introduction to Meta Ads Manager
  • Boosting posts and running ad campaigns
  • Targeting audiences and measuring ad performance

Module 7: Analytics, Reporting & Optimization

  • Understanding social media metrics: reach, impressions, engagement, CTR
  • Using platform insights and third-party analytics tools
  • Reporting performance and making data-driven decisions
  • A/B testing and optimization strategies

Module 8: Managing Clients & Freelance Work (Optional)

  • How to work with clients as a social media manager
  • Setting pricing and service packages
  • Creating client reports and managing feedback
  • Building a portfolio and finding clients online

🧠 Learning Outcomes:

By the end of the course, participants will be able to:

  • Manage and grow social media accounts professionally
  • Create content that aligns with brand strategy and audience interest
  • Use design and scheduling tools to streamline workflows
  • Analyze performance and make strategic decisions
  • Offer social media management services as a freelancer or agency

🛠️ Tools & Platforms Covered:

  • Social Platforms: Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, Pinterest
  • Design: Canva, Adobe Express
  • Scheduling: Buffer, Hootsuite, Later, Meta Business Suite
  • Analytics: Platform insights, Google Analytics (intro)
  • Video Editing: CapCut, InShot

📝 Assessment & Certification:

  • Weekly projects (e.g., create a 7-day content plan, design a reel, run a mock ad)
  • Final project: Full social media strategy for a business or brand
  • Certificate of Completion: Social Media Manager Certification
  • Portfolio-ready content for job seekers or freelancers

💼 Career Relevance:

  • Social Media Manager / Executive
  • Content Creator / Strategist
  • Digital Marketing Assistant
  • Influencer or Personal Brand Manager
  • Freelance Social Media Specialist
  • Community Manager

✅ Why Take This Course?

  • Social media skills are in high demand globally
  • Learn practical, real-world content creation and strategy
  • Get hands-on with tools used by professionals
  • Launch your own brand or work as a freelancer
  • No prior experience needed