🛍️ Shopify Course – Full Course Description

🔹 Course Title:

Shopify Mastery: Build, Launch & Grow Your Online Store

🔹 Course Type:

Professional Certificate / Short-Term Skill Training / E-Commerce Specialization

🔹 Course Duration:

4 to 8 Weeks (Customizable — Beginner to Intermediate Level)

🔹 Mode of Delivery:

  • Online / In-Person / Hybrid
  • Includes live store building, hands-on projects, and real-world examples

🎯 Course Objective:

This course is designed to teach learners how to create and manage an online store using Shopify, one of the world’s most popular e-commerce platforms. The course takes participants from the basics of setting up a store to more advanced topics like product optimization, app integrations, payments, and marketing.

By the end of the course, learners will have a fully functional Shopify store and the skills to scale it for business success.

🧑‍🎓 Target Audience:

  • Aspiring entrepreneurs and startup founders
  • Small business owners transitioning to online selling
  • E-commerce beginners
  • Freelancers, marketers, and designers
  • Anyone interested in launching a dropshipping or D2C brand

📚 Course Modules / Curriculum:

Module 1: Introduction to Shopify & E-Commerce

  • What is Shopify?
  • Why use Shopify vs. other platforms
  • Understanding the e-commerce ecosystem
  • Overview of the Shopify dashboard

Module 2: Store Setup & Configuration

  • Signing up for Shopify and choosing a plan
  • Navigating the admin panel
  • Store settings: general, payments, shipping, taxes, legal pages
  • Domain setup and branding your store

Module 3: Themes, Design & Customization

  • Choosing a Shopify theme (free vs. premium)
  • Customizing themes using Shopify Editor
  • Logo, colors, banners, and homepage setup
  • Mobile optimization and navigation menus

Module 4: Adding & Managing Products

  • Adding products, images, and descriptions
  • Pricing strategies and inventory management
  • Creating product variants (size, color, etc.)
  • Organizing with collections and tags

Module 5: Payment, Shipping & Tax Settings

  • Setting up payment gateways (Shopify Payments, PayPal, Stripe, etc.)
  • Shipping zones and rates
  • Handling taxes and currency settings
  • Managing orders and customer notifications

Module 6: Shopify Apps & Extensions

  • Introduction to the Shopify App Store
  • Must-have apps for marketing, reviews, analytics, SEO
  • Integrating email marketing and chat tools
  • Automating tasks with apps

Module 7: Marketing Your Shopify Store

  • SEO for Shopify (on-page SEO, meta titles, descriptions)
  • Email marketing with Klaviyo/Mailchimp
  • Running paid ads: Facebook, Instagram, Google Shopping
  • Social media integration and product tagging

Module 8: Analytics, Reporting & Optimization

  • Using Shopify Analytics to track traffic and sales
  • Understanding key performance metrics (conversion rate, AOV, etc.)
  • Using tools like Google Analytics and Hotjar
  • Optimizing for better performance and customer experience

Module 9: Launch Strategy & Store Maintenance

  • Final checklist before going live
  • Managing customer support and returns
  • Handling complaints and feedback
  • Scaling your store and planning growth

🧠 Learning Outcomes:

By the end of this course, learners will be able to:

  • Build a fully functional Shopify store from scratch
  • Add and manage products, collections, and categories
  • Handle payments, orders, shipping, and taxes
  • Use marketing tools to attract and retain customers
  • Launch and scale an e-commerce business independently

🛠️ Tools & Platforms Used:

  • Shopify (all features)
  • Canva (for graphics and logo design)
  • Google Analytics
  • Facebook Ads Manager
  • Klaviyo / Mailchimp
  • Hotjar / Lucky Orange (optional for UX tracking)

📝 Assessment & Certification:

  • Weekly hands-on assignments
  • Final project: Launch your own Shopify store
  • Certificate of Completion: Shopify Store Specialist
  • Portfolio-ready project for job seekers or freelancers

💼 Career Relevance:

  • E-Commerce Store Owner
  • Shopify Store Manager
  • E-Commerce Assistant / Specialist
  • Shopify Developer (with additional coding)
  • Online Business Consultant
  • Freelance Shopify Expert

✅ Why Take This Course?

  • No coding or design skills required
  • Quick path to start your own online business
  • High demand for Shopify specialists and store managers
  • Practical, hands-on learning with real store setup
  • Scalable knowledge — from one product to full brand