🌐 Digital Marketing Course – Full Course Description

🔹 Course Title:

Digital Marketing Masterclass: Strategy, SEO, Social Media & Analytics

🔹 Course Type:

Professional Certificate / Diploma / Short-Term Course

🔹 Course Duration:

6 to 16 weeks (Customizable: Beginner to Advanced Levels)

🔹 Mode of Delivery:

  • Online / In-person / Hybrid
  • Includes case studies, real-world projects, and live tools

🎯 Course Objective:

This course is designed to provide comprehensive training in Digital Marketing, covering all the essential tools, techniques, and strategies used to market products and services online. Learners will gain both theoretical knowledge and hands-on experience in SEO, SEM, social media, content creation, email marketing, and digital analytics.

By the end of the course, students will be capable of creating and executing powerful digital marketing campaigns across various platforms.

🧑‍🎓 Target Audience:

  • Students and fresh graduates
  • Entrepreneurs and small business owners
  • Marketing professionals looking to upskill
  • Freelancers and content creators
  • Anyone seeking a career in digital marketing

📚 Course Modules / Curriculum:

Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • Types of Digital Marketing
  • Latest trends and future scope

Module 2: Website Planning & Optimization

  • Domain, hosting & CMS basics (e.g., WordPress)
  • UX/UI principles
  • Landing pages and CTAs
  • Website optimization for speed and SEO

Module 3: Search Engine Optimization (SEO)

  • Keyword research and planning
  • On-page SEO: tags, meta, structure
  • Off-page SEO: backlinks, guest posting
  • Technical SEO and tools (e.g., Google Search Console, Screaming Frog)
  • Local SEO and mobile optimization

Module 4: Search Engine Marketing (SEM) / Google Ads

  • Introduction to Google Ads
  • Campaign structure: Search, Display, Video
  • Ad creation and targeting
  • Bidding strategies and budget planning
  • Quality score and performance tracking

Module 5: Social Media Marketing (SMM)

  • Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok
  • Content strategy and calendar creation
  • Paid ads on social media (Meta Ads Manager, LinkedIn Ads)
  • Influencer and community marketing
  • Social media tools: Buffer, Hootsuite, Canva

Module 6: Content Marketing

  • Content types: blogs, videos, infographics, reels
  • Content writing and copywriting basics
  • Content strategy and storytelling
  • Content management tools (e.g., Grammarly, ChatGPT, SEMrush)

Module 7: Email Marketing

  • Email campaign creation
  • Tools: Mailchimp, ConvertKit, Sendinblue
  • Segmentation and automation
  • A/B testing and performance analysis

Module 8: Affiliate & Influencer Marketing

  • Affiliate marketing models and networks
  • Identifying and working with influencers
  • Tracking and ROI analysis

Module 9: Digital Analytics & Reporting

  • Google Analytics (GA4)
  • Traffic sources, bounce rate, conversion tracking
  • Creating reports and dashboards
  • Campaign performance evaluation

Module 10: E-commerce & Dropshipping (Optional)

  • Setting up an online store (Shopify, WooCommerce)
  • Product listing and optimization
  • Payment gateway integration
  • Digital marketing for eCommerce

🧠 Learning Outcomes:

By completing this course, participants will be able to:

  • Develop and execute a complete digital marketing strategy
  • Use SEO and SEM to improve online visibility and traffic
  • Design and run social media and email marketing campaigns
  • Analyze marketing performance using professional tools
  • Build, launch, and scale digital advertising campaigns

🛠️ Tools & Platforms Covered:

  • Google Ads
  • Google Analytics (GA4)
  • Meta Ads Manager
  • WordPress
  • Mailchimp
  • SEMrush / Ubersuggest
  • Canva, Buffer, Hootsuite
  • ChatGPT for marketers
  • LinkedIn, Instagram, Facebook, TikTok

📝 Assessment & Certification:

  • Module-wise quizzes and assignments
  • Final capstone project (live campaign or case study)
  • Certificate of Completion / Digital Marketing Professional Certificate
  • Option to prepare for Google, Meta, HubSpot certifications

💼 Career Relevance:

  • Digital Marketing Executive / Manager
  • SEO Specialist
  • Social Media Manager
  • Google Ads Expert
  • Content Marketer / Copywriter
  • Freelance Marketer or Consultant
  • E-commerce Marketing Specialist

✅ Why Take This Course?

  • High-demand skill across industries
  • Boosts job prospects and freelance opportunities
  • Prepares for globally recognized certifications
  • Learn by doing with live projects and expert guidance
  • Start your own blog, YouTube channel, or e-commerce business